Do private fitness centers meet users’ expectations?

Özel fitness salonları,kullanıcıların beklentilerini karşılıyor mu?

Fatih OLCA޹, Özhan BAVLI²

¹Çanakkale Onsekiz Mart Üniversitesi,Lisansüstü Eğitim Enstitüsü, Spor Yönetimi ABD, olcas_6432@hotmail.com Orcid: https://orcid.org/0000-0002-5976-2435

²Çanakkale Onsekiz Mart Üniversitesi Spor Bilimleri Fakültesi, Spor Yöneticiliği Bölümü, ozhanbavli@comu.edu.tr https://orcid.org/0000-0002-6850-9925

* This study is derived from the master’s thesis of the first author.

Doi: https://doi.org/10.5281/zenodo.17670818

https://www.ijoss.org/Archive/issue2-volume2/ijoss-Volume2-issue2-18.pdf

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Received / Gönderim: 07.05.2025 Accepted / Kabul: 25.06.2025 Published / Yayın: 30.06.202

Abstract

The purpose of this study is to examine the perceptions of individuals who go to private fitness centers about service expectations and the service quality they receive in these facilities. For this purpose, a service quality scale was applied to 374 individuals who go to regular fitness centers. When the scale scores were analyzed, it was understood that the total service quality scale scores of the participants were high and the facilities met their expectations. In addition, significant differences were found between the expectation scores and perceived scores in the personnel, program, locker rooms and facility sub-dimensions (p<0,05). The analysis showed that the only significant difference was in the Program expected, where women had higher expectations than men (p:0.002). In addition, significant relationship as found between age and monthly income that there is a significant positive correlation (r = 0.578, p < 0.01), meaning as age increases, monthly income tends to increase as well. In light of these findings, it can be said that in order to increase the service quality perceived by users, it would be beneficial for them to give importance to personnel training, increase facility opportunities and give importance to program diversity

Keywords Fitness center, service quality, facility management, user satisfaction.

ÖZ

Bu çalışmanın amacı, özel spor salonlarına giden bireylerin hizmet beklentileri ve bu mekanlarda aldıkları hizmet kalitesine ilişkin algılarını incelemektir. Bu amaçla düzenli spor salonlarına giden 374 bireye hizmet kalitesi ölçeği uygulanmıştır. Ölçek puanları incelendiğinde katılımcıların toplam hizmet kalitesi ölçeği puanlarının yüksek olduğu ve mekanların beklentilerini karşıladığı anlaşılmıştır. Ayrıca personel, program, soyunma odaları ve tesis alt boyutlarında beklenti puanları ile algılanan puanlar arasında anlamlı fark bulunmuştur (p<0,05). Analiz sonucunda tek anlamlı farkın Program beklentisinde olduğu, kadınların erkeklerden daha yüksek beklentilere sahip olduğu görülmüştür (p:0,002). Ayrıca yaş ile aylık gelir arasında anlamlı pozitif korelasyon olduğu (r=0,578, p<0,01), yani yaş arttıkça aylık gelirin de artma eğiliminde olduğu bulunmuştur. Bu bulgular ışığında, kullanıcıların algıladıkları hizmet kalitesinin artırılması için personel eğitimlerine önem verilmesi, tesis imkânlarının artırılması ve program çeşitliliğine önem verilmesinin yararlı olacağı söylenebilir.

Anahtar Kelimeler: Fitness salonu, hizmet kalitesi, tesis yönetimi, kullanıcı memnuniyeti.

APA 7 Citation

Olcaş, F. & Bavlı, Ö. (2025). Do private fitness centers meet users’ expectations?. International Journal of Health, Exercise, and Sport Sciences (IJOSS), 2(2), 192–191.

https://www.ijoss.org/Archive/issue2-volume2/ijoss-Volume2-issue2-18.pdf

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