The Effect of Fans’ Motivations to Follow Their Teams on Social Media on Attitudes Towards Virtual Gambling Addiction

Taraftarların Sosyal Medyada Takımlarını Takip Etme Motivasyonlarının Sanal Kumar Bağımlılığına Yönelik Tutuma Etkisi

Gökçer AYDIN¹

 ¹Atatürk University, Graduate School of Winter Sports and Sport Sciences, Department of Sports Management, Erzurum, Türkiye  E-mail : gokceraydin00@gmail.com,   0009-0005-5545-6608

DOI: https://doi.org/10.5281/zenodo.17676449

https://www.ijoss.org/Archive/issue2-volume2/ijoss-Volume2-issue2-24.pdf

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Received / Gönderim: 10.03.2025 Accepted / Kabul: 10.06.2025 Published / Yayın: 30.06.2025

Abstract

This study examines the impact of fans’ motivation to follow their teams on social media on internet gambling addiction. To this end, a cross-sectional study was conducted using a screening model. The sample group consisted of 403 sports team fans, selected using the convenience sampling method. The following tools were used to collect data: the “Personal Information Form”, the “Fans’ Motivation to Follow Their Teams on Social Media Scale” and the “Internet Gambling Addiction Scale”. Data analysis was performed using the SPSS 25.0 package program. For the data analysis, an Independent Samples t-Test was used for two-group comparisons, a One-Way ANOVA was used for three-or-more-group comparisons, and a Pearson Correlation Test was used to examine the relationship between the variables, in accordance with the study’s purpose. According to the findings, fans’ motivations to follow their teams on social media show statistically significant differences according to gender, income level, and the team they support. Internet gambling addiction also shows statistically significant differences according to age, marital status, and income level. The results show that men are more motivated to follow their teams on social media than women. As age increases, so does the level of internet gambling addiction. Similarly, internet gambling addiction levels are higher among married participants than single participants. Internet gambling addiction levels increase with income.

Keywords: Fanaticism, Virtual Betting, Addiction, Motivation.

ÖZ

Bu çalışmada, taraftarların sosyal medyada takımlarını takip etme motivasyonlarının internet kumar bağımlılığı üzerine etkilerinin incelenmesi amaçlanmaktadır. Bu amaç doğrultusunda, tarama modeli kullanılarak kesitsel bir çalışma gerçekleştirilmiştir.   Çalışma ilişkisel tarama modeli kapsamında kesitsel olarak yürütülmüştür. Örneklem gurubunu ise kolayda örnekleme yöntemi ile belirlenmiş 403 spor takımı taraftarı oluşturmaktadır. Araştırmada, veri toplama amacıyla “Kişisel Bilgi Formu”, “Taraftarların Sosyal Medyada Takımlarını Takip Etme Motivasyonları Ölçeği” ve “İnternet Kumar Bağımlılığı Ölçeği kullanılmıştır. Çalışma kapsamında toplanan verilerin analizi SPSS 25.0 paket programı ile yapılmıştır. Verilerin analizinde çalışma amacına uygun olarak iki grup karşılaştırmalarında Bağımsız Örneklemler t-Testi, üç ve daha fazla grup karşılaştırmalarında Tek Yönlü ANOVA ve değişkenler arasındaki ilişkiyi incelemek için Pearson Korelasyon Testi kullanılmıştır. Elde edilen bulgulara göre, taraftarların sosyal medyada takımlarını takip etme motivasyonları cinsiyet, gelir düzeyi ve tutulan takıma göre istatistiksel olarak anlamlı farklılık göstermektedir. İnternet kumar bağımlılığı ise yaş, medeni durum ve gelir düzeyine göre istatistiksel olarak anlamlı farklılık göstermektedir. Sonuçlar erkeklerin kadınlara göre takımlarını sosyal medyada takip etme motivasyonlarının kadınlara oranla daha yüksek düzeyde olduğunu göstermektedir. Yaş arttıkça internet kumar bağımlılığı düzeyi de artmaktadır. Benzer şekilde evli katılımcıların bekar katılımcılara oranla internet kumar bağımlılığı düzeyleri daha yüksektir. Gelir düzeyi arttıkça internet kumar bağımlılığı düzeyi de artmaktadır.

Anahtar Kelimeler: Fanatizm, Sanal Bahis, Bağımlılık, Motivasyon.

APA 7 Citation

Aydın, G. (2025). The Effect of Fans’ Motivations to Follow Their Teams on Social Media on Attitudes Towards Virtual Gambling Addiction. International Journal of Health, Exercise, and Sport Sciences (IJOSS), 2(2), 256–269.  https://www.ijoss.org/Archive/issue2-volume2/ijoss-Volume2-issue2-24.pdf

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